KINDLE

Problem: The under-30 market is the largest market willing to read ebooks, but they choose to read them on their phones or computers versus a Kindle. 

Solution: Highlight the benefits of a Kindle to the younger generation and inspire them to make the change from ebooks available on smartphones to a Kindle.

Insight: When you read books on a smart devices, you’re easily distracted by notifications and less likely to get immersed in the story. Kindle provides the undistracted reading time you need.