INKBOX

Insight: Tattoos are permanent. Tattoo mistakes are also permanent. Bad tattoo artists make getting tattoos scary. 

Idea: Use dreaded phrases a tattoo artist might say while getting a tattoo to resonate with those who have had bad experiences and serve as warning for those who haven’t. Propose lnkbox's semi-permanent ink as a regret-free tattoo experience. 

Medium: Using google reviews to find the worst rated tattoo parlours in Toronto, these ads are placed near these parlours, directly attacking the enemy of semi-permanent ink.