ALLSIDES

Problem: America is divided. 60% of Americans avoid political conversations with people they disagree with. 70% don’t trust the news, and 100% live in a filter bubble. When you’re only shown what you already believe, it’s hard to see the truth—and we all know what happens when you only see one side of the story.

Solution: AllSides breaks the bubble by uncovering media bias and showing the day’s top news stories from the Left, Right, and Center of the political spectrum, exposing people to information and ideas from all sides, not just one.

Idea: What better way to tell people about a solution to media bias than by exposing them to biased media? Using real, conflicting headlines from different news outlets and putting them on different two-sided displays, this campaign forces you to see only one side of the story at a time. A simple way to show just how hard it is to see the truth from only one side.